PUMA x ATELIER NEW REGIME Debut Collection: Rule the Streets w/ Motorsport-Inspired Winterwear
Posted on 04 October 2018
For the AW ’18 debut collection, Atelier New Regime elevates seasonal staples by lending their design influence to a range of PUMA styles - from the classic Suede and Court Platform to the Basket Boot, TSUGI Jun and the Thunder. Characterized with rugged outsoles, reflective pullers, and large rubberized logos, the collection tactfully blends the technical details of sports with street-ready styles. Ruling the pack is the Basket Boot ANR. Built with tonal neoprene upper, a waterproof branded zipper on the forefoot and winterized rugged outsole, it drops in scarlet Ibis and PUMA Black colorways. With an aggressive color-blocked design approach, the Thunder ANR features a neoprene upper with thick leather, suede and rubberized overlays. Decked with reflective rear taping and chunky rubber sole, the soft padded tongue with co-branded woven label completes the look.
Completing the lookbook is a range of apparel picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must- have for motorsport enthusiasts. Pair this with the PUMA x ANR outerwear, a parka jacket with color-blocked elements and an all-over clashing snow camo. Giving it a true outdoor treatment, the jacket is padded for additional warmth insulation.
Watch out for the exclusive PUMA x ANR collection dropping on October 6th .